Noticing a lack of style-minded activewear on the market, Tamara Hill-Norton founded Sweaty Betty in 1998 with a mission: to “make it cool to sweat.” The London-based label leans on its staffers to test-drive the workout wear, using top-notch tech-y materials to achieve its expert, body-hugging fits. As a result, Sweaty Betty leggings, sports bras, and tops have reached cult-favorite status around the world—not to mention, always look good on the move.
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