Co-founders Jens Grede and Erik Torstensson had a shared vision when launching FRAME in 2012—to craft beyond impeccable jeans. After its women’s denim gained serious traction early on, the Los Angeles-based label made its foray into menswear two years later. In addition to its cult-favorite jeans, FRAME's menswear lineup offers casual jackets, understated button-downs, and basic tees (a.k.a. everything you need to curate a fool-proof wardrobe).
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