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Emily Bendell, founder and chief executive officer of Bluebella, believes that lingerie, the garments closest to the skin, should be worn for ourselves, not others. Because of that, since 2005 all Bluebella products including bras, bodysuits, and pajamas are designed to exude confidence. Inspired by organic silhouettes, Bluebella lingerie is designed to be worn and loved by every shape and size.
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